Growth + Partnerships Strategist
Growth that starts with real relationships.
25+ years turning relationships into revenue and turning tech chaos into clean, converting systems.
Human-first marketing, AI-fluent execution. I work with small and mid-sized businesses who want senior-level thinking without a full-time hire.
Growth that starts with real relationships.
25+ years turning relationships into revenue and turning tech chaos into clean, converting systems.
Human-first marketing, AI-fluent execution. I work with small and mid-sized businesses who want senior-level thinking without a full-time hire.
⎯ Street Cred ⎯
What does it look like to work With Me?
Five Ways to Work Together. One goal:
GROWTH
Senior-level marketing leadership, without the full-time hire.
Work With Me
Five Ways to Work Together.
One goal:
GROWTH
Senior-level marketing leadership, without the full-time hire.
work with me
Fractional
I step in as embedded leadership: owning your partnerships and/or growth strategy, managing the budget, and leading your team. It’s not an implementer role, though the scope can include hands-on work when it’s needed. Six-month minimum.
Best for: Businesses that need senior-level partnership and growth leadership without a full-time hire.
work with me
Project Based
A scoped, one-off build with a defined start and finish: an affiliate program launch, a partnership strategy, a sponsorship program setup, a funnel rebuild. Fixed price, fixed scope, clean handoff when it’s done.
Best for: A specific deliverable you need built, not an ongoing relationship.
work with me
Consulting
I bring the strategy and the roadmap, you bring the team to execute it. Regular working sessions, clear recommendations, no hands-on-keyboard work from me.
Best for: Teams with in-house capacity who need direction, not another doer.
work with me
VIP Day
One full day, my undivided attention, on the one thing that’s been stuck. We walk out with a real plan or a built solution, not just notes from a meeting.
Best for: Founders who need fast clarity or a tactical win on a single problem.
work with me
Strategy Call
One hour with someone who’s solved this problem before. We talk it through, you leave with a clear next step, not just notes.
Best for: A specific decision, negotiation, or roadblock you want expert eyes on right now.
Steal my best ideas.
Get practical marketing strategies, AI shortcuts, and tools I’m actually using. Join my email list below!
What I bring to the table
♟️
Out-of-the-box Strategic planning
🤝
Partnership and affiliate program development
🤖
AI fluency: custom GPTs & workflow automation
🎯
Lead gen funnels & email automations
🎙️
Podcast production and content repurposing
🔥
Sponsorship and brand program development
🎤
Conference strategy & event activation
🛠️
Fluent across 60+ tools for online businesses
REAL RELATIONSHIPS, NOT VANITY METRICS
I’d rather have 10 real partner relationships than 10,000 followers who don’t care…Genuine human connection always wins.
WORKING GENIUS
WORKING GENUIS
HIGH LEVEL STRATEGY. HANDS ON EXECUTION. 25+ YEARS OF EXPERIENCE.
⎯ Case Studies ⎯
Sparkle Hustle Grow subscription box
The Situation
When I launched Sparkle Hustle Grow, a monthly subscription box for female entrepreneurs, I had no massive email list, no big ad budget, and no outside funding. What I had was a strategy: put the right people on a virtual stage, and let their audiences do the growing.
What I Did
- Built a monthly subscription box model around featured books and guest experts, giving partners a reason to share with their own audiences every single month
- Recruited and managed an ongoing roster of authors, coaches, and business experts as featured partners
- Built and managed a full affiliate and partnership marketing program to drive subscriber growth
- Led full ecommerce operations from product sourcing through fulfillment
The Results
- 65,000+ boxes shipped
- $2.5M in total sales
- Multiple Six-figure exit and acquisition in 2022
- Invitation to stages, summits and virtual events
The Takeaway
You don’t need a big audience. You need the right partners. I’ve built a business that proved it.
The Virtual Savvy at Mom 2.0
The Situation
The Virtual Savvy had never sponsored a live event before. They had a strong affiliate program but needed a faster way to get in front of high-quality partners at scale. One well-chosen room could do what months of outreach couldn’t.
What I Did
- Identified Mom 2.0 as the ideal event for reaching mom influencers aligned with TVS’s audience
- Designed and managed a 90s-themed booth that stopped attendees in their tracks and created instant conversation
- Handled all logistics from concept to execution: booth build, materials, and on-site presence
- Came in under budget on the booth build + giveaways
- Managed all post-event follow-ups
The Results
- 45+ high quality leads from a single event
- 20 new affiliate partnerships formed
- 5 podcast interview bookings
- Client’s only job: show up
The Takeaway
The right room beats a hundred cold emails. I find it, build it, and work it so you don’t have to.
Fractional Growth Strategy
Managed weekly newsletter and lead-gen strategy for a client’s 140k+ subscriber list, sustaining a 27% drop in unsubscribes.
Fractional Sponsorships Management
Closed the WIP Summit headline sponsor in my first two weeks in the role, doubling the previous top sponsor fee.
Affiliate Migration Project
Rebuilt an affiliate program from scratch on a new platform and managed the migration of 700+ affiliates.
Funnel Build Project
Rebuilt a new lead gen funnel and scaled it from 20 leads to 650 leads per month.
Serial entrepreneur. Connector. Builder of the systems behind the scenes.
From managing multi-six-figure sponsorship deals with Verizon Wireless, Anheuser-Busch and Coca-Cola at a Live Nation amphitheater, to managing a digital sales team at CBS Radio Charlotte, to founding and exiting my own six-figure subscription box business, I’ve always lived at the intersection of people, strategy, and technology.
Today I bring that same energy to partnerships, affiliates, and growth, helping scrappy, passionate teams scale through genuine relationships, smart systems, and a little creative magic.✨
If you’re building something meaningful and need someone who can grow it through partnerships, strategy, and genuine human connection, let’s talk.
When I’m not building partnerships or optimizing funnels, you’ll find me homeschooling my high schooler, chasing outdoor adventures, or planning my next trip somewhere amazing. Life’s too short for boring work or boring weekends.
♥️ Loving life in the Blue Ridge Mts
O
THE GAMEPLAN
Coffee chat
A 30-minute virtual coffee chat. No pitch deck. We get to know each other and decide if I’m actually the right fit.
Strategy and scope
A scoped proposal — what you need, what I’ll build, what success looks like, what it costs. No buzzword soup.
Build + Handoff
Depending on your needs – I build, launch, document and track. Weekly Looms instead of meeting bloat.
Let’s talk shop.
Connect with me on LinkedIn. We can set up a no-pressure virtual coffee chat to figure out if I’m the right fit, and what to do first.
In the Wild
Working, speaking, building.
© Mrs. Julie Ball 2026